Who’s “listening” to your blogs

If I had to guess I would probably say that this whole concept of blogging originated by someone who wants to be heard. I mean really what’s the point of publishing your thoughts on the internet if there is no one to read it. We don’t publish blogs and select the visibility to be ”private” or for “my eyes only.”  We all have many reasons for blogging. Some of us do it for  a class assignments, some for new social interactions, but most of us just want to be heard.

Have you ever posted something that you were very proud of and checked on it every hour of the day just to see if someone read or commented on it. It feels sort of like posting a picture on Facebook of  a new hairstyle you got and just waited for comments to see what everyone else thinks.

Comments are a very important component of the blogging community. First it is special to the blogger. Think back to the first or last time you have had someone to comment on your work. It started as far back as elementary school when we would turn in a project and anxiously way for its return just to see what the teacher had to say. When you got back that project and saw that whopping A+ it gave you that sense of accomplishment. It made you feel that all of your had work had finally paid off for those two simple characters. This achievement also encouraged you to work harder the next time for the same result.

This applies the same way with blogging, especially with fresh bloggers. If I was to personally write a 5,000 word blog on why I think the sky was blue and did everything in my best interest to get others to read and was left with no comments…I would probably feel that my work is not important. It would be like talking to a friend who was never listening.

Not only does commenting keeps us motivated. It also helps us see other peoples views. There are millions of people on the internet and that’s our audience. Think about realistically I could have hundreds of people viewing my blogs…caring about what I have to say. It’s always good to learn something everyday. I hope to one day be able to blog everyday so I can bring in an audience from all around the world. I believe the more you blog the more that will “listen.” Someone wants to “hear” what you have to say!

Tapping the Groundswell: Groundswell 4-9

Again I am continuing to read Groundswell:winning in a world by social technologies this week. This week I am reading chapters 4-9 which continue lots of information but also very important information!!

4.strategies for tapping the groundswell

5. listening to the groundswell

6. talking with the groundswell

7.energizing the groundswell

8.helping the groundswell support itself

9.embracing the groundswell

 Just to refresh everyone’s mind…lets remember that a groundswell refers to people using technology to get things done that they want to see happen. In the first chapters a great example of digg.com was used. On this site anybody is welcome to post stories about what is going on which ultimately makes this person the reporter of the news. Being able to report news gives a lot of power to “normal” people. In the next chapters the authors are more focused on how to benefit from the groundswell now that we understand it. In the book there are “5 objectives that companies can pursue in the groundswell.”  I have looked at five objectives and will explain what they mean to me as it relates to the reading.

1. Listening. For companies this is where they are taking the initiative to find out what their customers. In an earlier blog post I discuss the benefits of Social Media Monitoring and how it helps companies know exactly what the consumers want from the company.

2.Talking. This step is the companies joining their consumers by interacting via advertisements in these groundswell situations.

3.Energizing. Supporting people who are already highly excited about the company.

4.Supporting. Come to your customers. Set up tools where they are. Perfect example is Facebook applications.

5. Embracing. Get help from the consumers…let them help develop your next move. Microsoft has accomplished this with their new Windows 7 program where the consumers provided feedback for the new product.

The groundswell is not only beneficial to consumers…if used right then companies have the power to take action to make this new way of thinking work for them and not hurt them.

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